Online fundraising pages make it simple for friends, family and colleagues to support a cause you care about. But the difference between a page that raises £50 and one that raises £1,000? We’ve got the answers.
Here’s how to create an online fundraising page that genuinely motivates people to give – whether you're fundraising for Christian Aid Week or another cause close to your heart.
1. Your fundraising page basics
Wherever you create your page, you’ll likely be asked to include:
Your name (or team's name)
What you’re doing
Your fundraising target
Be specific. Give people something to rally behind.
Use our simple template: I’m [raising money/doing X challenge or event] for [organisation] to help [who] with [what impact].
And don’t be afraid to aim high. A bigger target often inspires bigger generosity. People are more likely to give when they feel part of something ambitious and meaningful.
When you sign up, you’ll get a personalised online fundraising page ready to customise – plus a free fundraising pack full of ideas.
Share your reason
While setting up an online fundraising page takes minutes, getting people to donate takes a little more thought.
Begin by thinking about the ‘what’, ‘why’ and ‘how’:
What are you doing?
Why have you chosen this event?
How will your fundraising make a difference in the fight against global poverty and injustice?
But keep it simple and honest.
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Keep your supporters updated on your page
Don’t keep people waiting! Even before the day of your event take people on the journey with you.
Here’s some ideas for what to update your supporters with:
If you're training for a marathon – share photos from training runs.
Taking on 70k in May? Post milestone updates.
Planning a church fundraiser? Share behind-the-scenes prep.
Post short facts about your chosen cause
Highlight milestones (e.g. ‘We’ve hit 50% — thank you!’)
And importantly, fundraising pages with photos raise more. Add a picture of:
You taking on your challenge
Your fundraising team
A planning moment
A simple, warm photo of yourself
This all keeps your page active and relevant.
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When you register for Christian Aid Week, you’ll have access to downloadable images and campaign materials to use across your fundraising.
5. Make your fundraising page memorable
Give people a reason to keep checking back. You could link fundraising milestones to fun actions:
If I reach £500, I’ll do the school run dressed as a barnyard animal.
If we hit £1,000, I’ll shave my head.
For every £50 raised, I’ll add another kilometre to my walk.
It adds personality. It makes your page shareable. And it creates great photo opportunities.
Other ideas to stand out:
Set a bold time limit (‘Help me raise £300 in 72 hours)
Host a live update on Instagram or Facebook
Share a short video explaining why this matters to you
Turn it into a team challenge and compete (everyone like a bit of friendly competition!)
6. Share your page – and share it again
Don’t post your link once and hope for the best. Most people need to see something 3–5 times before acting. Keep reminding people!
Share your page:
- When you launch
- One week later
- At the halfway point
- When you hit 50%
- In the final 48 hours
Share it directly with people by WhatsApp, email, social media, church newsletters... or even by pigeon carrier if you’re feeling traditional.
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7. Thank people publicly
Always acknowledge generosity. When someone donates thank them on your fundraising page. It encourages others to join in.
At the end of your event, say thank you again. Update your page:
Share photos.
Share the total raised.
Celebrate what you achieved together.
And remind people of the difference their generosity is making.
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Fundraise for families living in poverty
Creating an online fundraising page takes minutes. Changing lives takes a little longer but it starts with one step.
Sign up for Christian Aid Week 2026 today. Together, we can support families working to overcome poverty – and prove that small acts of generosity can make a global difference.
