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Socialise to Immunise: boosting vaccination uptake through Facebook

In Myanmar's Kachin state only 54-60% of children under 2 years have received all basic vaccinations. However, the rates for individual vaccination of children is much higher, such as 91.2% for the BCG vaccine.[i] We know that vaccine hesitancy is a complex issue. The WHO identifies three main driving factors; confidence, complacency and convenience. Conventional methods to increase basic child vaccination rates, mostly target caregivers directly to increase people’s knowledge and thus change attitudes and behaviour. Our own research shows that social networks have a strong influence on immunisation behaviour.[ii] An important factor in this respect is the ‘social bandwagon effect’, meaning that caregivers do what everyone does, adhere to the social-cultural norm regarding vaccination, which can be to either follow or not follow the vaccination schedules. The slightest increase in uptake by influential individuals in a group leads to positive spillover in the wider community.[iii] Our Socialise to Immunise project will be piloting and testing an unconventional approach, using Facebook. This interactive approach, based on the premise that the social norm of vaccination behaviour is strongly influenced by peer pressure (social bandwagon), will involve and connect different stakeholders in the vaccination-demand process: caregivers, household decision-makers, community immunisation champions, community members, health care providers. This approach is innovative as it will trial a digital social network which simultaneously addresses the three driving factors as identified by WHO. This update shows how the first stages of the project are progressing and some learnings we are taking forward. [ii] Shi et al., Voluntary vaccination through self organizing behaviors on locally mixed social networks, Scientific Reports 7, 2017 (2665) [iii] Buttenheim AM, Asch DA. Behavioral economics: the key to closing the gap for MDGs 4 and 5? Maternal and child health journal 2013; 17 (4): 581-5 [i] Myanmar Demographic and Health Survey, 2015-2016

Christian Aid Nigeria programme strategy: 2019-2026

An overview of the vision, mission and strategy of the Christian Aid Nigeria programme for 2019-2026. For the next seven years, we will continue Standing Together with the most marginalised and vulnerable people to ensure everyone has the opportunity to live a full life and poverty is eradicated. Our essential purpose as an organisation is to see an end to poverty, and Christian Aid Nigeria is committed to seeing this become a reality. This new strategy will guide our activities and help us tackle the power imbalance that perpetuates poverty in Nigeria.

Humanitarian response to populations affected by violence in Konduga

A Christian Aid (CA) humanitarian response programme funded by the European Union’s Civil Protection and Humanitarian Aid Operations has reached more than 40,000 people affected by the conflict in Konduga area, within Borno State. Food Security and Livelihoods (FSL) and Water Sanitation and Hygiene (WASH) are the major response areas which has targeted the most vulnerable persons. ECHO has empowered Christian Aid to support access to food for the most vulnerable persons in Konduga through cash based interventions. The food security response targeted 18,000 people through a cash transfer intervention to help the vulnerable access food. Those reached through food assistance are spread across five communities within Konduga Local Government Area, in Borno State.

Christian Aid Health strategy 2017-20

A strategy for Christian Aid's health work globally

The Salt Newsletter Feb 2017

Download the Salt Business Network's first newsletter and find out how these value-led business leaders are standing up to global poverty. 

Pour la justice de genre: Un résumé de la stratégie de Christian Aid sur l’égalité des genres

Un résumé de la stratégie de Christian Aid sur l’égalité des genres. (French language version of our gender strategy)

Christian Aid Nigeria programme strategy 2012-17

An overview of the vision, aims and activities of our Nigeria country programme.

Salt Business Network's June 2017 Newsletter

Download the Salt Business Network's June newsletter and learn about building a values-based business model.