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In Their Lifetime January 2021

In Their Lifetime January 2021

Socialise to Immunise: boosting vaccination uptake through Facebook

In Myanmar's Kachin state only 54-60% of children under 2 years have received all basic vaccinations. However, the rates for individual vaccination of children is much higher, such as 91.2% for the BCG vaccine.[i] We know that vaccine hesitancy is a complex issue. The WHO identifies three main driving factors; confidence, complacency and convenience. Conventional methods to increase basic child vaccination rates, mostly target caregivers directly to increase people’s knowledge and thus change attitudes and behaviour. Our own research shows that social networks have a strong influence on immunisation behaviour.[ii] An important factor in this respect is the ‘social bandwagon effect’, meaning that caregivers do what everyone does, adhere to the social-cultural norm regarding vaccination, which can be to either follow or not follow the vaccination schedules. The slightest increase in uptake by influential individuals in a group leads to positive spillover in the wider community.[iii] Our Socialise to Immunise project will be piloting and testing an unconventional approach, using Facebook. This interactive approach, based on the premise that the social norm of vaccination behaviour is strongly influenced by peer pressure (social bandwagon), will involve and connect different stakeholders in the vaccination-demand process: caregivers, household decision-makers, community immunisation champions, community members, health care providers. This approach is innovative as it will trial a digital social network which simultaneously addresses the three driving factors as identified by WHO. This update shows how the first stages of the project are progressing and some learnings we are taking forward. [ii] Shi et al., Voluntary vaccination through self organizing behaviors on locally mixed social networks, Scientific Reports 7, 2017 (2665) [iii] Buttenheim AM, Asch DA. Behavioral economics: the key to closing the gap for MDGs 4 and 5? Maternal and child health journal 2013; 17 (4): 581-5 [i] Myanmar Demographic and Health Survey, 2015-2016

Socialize to Immunize project phase 1 two pager

Socialize to Immunize phase 1 two pager

Partnership practices for localisation: guidance notes (English)

The top 23 partnership practices for localisation are listed in this guidance note under the areas of project and financial management, capacity strengthening and sharing, financing, coordination, safety and security, and advocacy.  These notes are available in English, French, Spanish, Arabic, Myanmar and Nepali, from the Accelerating Localisation through Partnerships project page.

Partnership practices for localisation: guidance notes (Myanmar)

The top 23 partnership practices for localisation are listed in this guidance note. (Myanmar.) These notes are available in English, French, Spanish, Arabic, Myanmar and Nepali, from the Accelerating Localisation through Partnerships project page.

Tackling violence, building peace: global strategy 2016

Violence and conflict affects almost one fifth of the world’s population or 1.5 billion people. The daily fear, uncertainty and suffering borne by people living through violent conflicts in countries such as Syria, Iraq and South Sudan is immeasurable and unimaginable. The war in Syria, has contributed to the highest number of displaced people since World War II; nearly five million having fled its bombs and bullets. Meanwhile, the catastrophe continues for people trapped in besieged villages across Syria and Iraq. Other countries like Colombia are striving to end protracted conflicts and push peace over the line. Today, one in every 122 people is now a refugee, internally displaced or seeking asylum, and the cost of world military spending is said to be nearly 250 times more than is spent on peace building. Christian Aid has adopted ‘Tackling Violence, Building Peace,’ as a strategic priority to address these critical trends and because we know that human development cannot be achieved without tackling violence. Seventy years after Christian Aid’s establishment, the root causes and levels of violence in poor communities where we work persists, often at higher levels and irrespective of whether those communities are ‘at war’ or not. Most of the world’s poorest people live outside of any form of protection and remain vulnerable to war and conflict, violent criminal organisations, gender-based violence, police abuse, forced labour and violent theft of land and other assets on a daily basis. People who do not have a safe place to call home, reliable access to food and an income because of violence, cannot plan for the future. Communities living through daily violence cannot thrive. And children who are forced to leave school because of violence are denied a chance at their hopes and dreams. Women and girls are also increasingly subject to physical and sexual violence, a harrowing result of gender inequality. Conflict is complex and even when peace comes, it does not always signal an end to violence. It can mark a shift from militarised conflict to widespread social conflict. For example, in Central America more people die violently today due to crime than during the civil wars of Guatemala, El Salvador and Nicaragua combined. Our new strategy underpins our commitment to tackle violence and to promote just and lasting peace and security where we work. The strategy is deeply informed by our work in countries across the globe and reflects the aspirations and vision of our local partners. Peace is both an end in itself and a prerequisite for development. ‘Tackling Violence, Building Peace’ is our pledge to work tirelessly and collectively towards a safer future that secures justice and human rights for all.