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Digital fundraising support

There are lots of ways you can fundraise for Christian Aid Week and online fundraising has grown in popularity in recent years. Are you curious about QR codes? Read on for advice on the different options available and how they can help you.

How to collect donations online 

As fewer of us have cash in our pockets these days, cashless giving options are even more important! This is true whether your activities are in-person or online.

  • Take on 70k in May 

Join our 70k in May challenge, our new virtual event with the goal of completing a sponsored 70 kilometers. It is completely up to you how you want to do your 70k - walk it, run it, swim it, jump it there are so many ways to get involved. You can set up a 70k in May online fundraising page quickly and easily on our fundraise website

  • Use the Christian Aid Digital envelope

Our digital envelope is the perfect way to ask your community or church to give online. You can also combine your digital envelope with other activities. Why not use it to boost your house-to-house collections, or as an alternative if house-to-house isn’t possible in your area? You can set up an envelope as an individual or as a church or Christian Aid group. Create your envelope and start fundraising.

  • Set up a general Christian Aid fundraising page 

Want to do something to support Christian Aid but an envelope or the 70k in May challenge isn’t for you? You can do whatever you want with a general fundraising page. Quick and easy to set up, just like a Just Giving page, you can collect online donations or sponsorship easily.

  • Take cashless donations in-person with GiveStar

Through our partner GiveStar, we introduce Tap-on-Phone. A simple app that allows you to turn your smartphone into a contactless fundraising machine. No hardware required! 

GiveStar also have other options available, including online giving pages and support for holding ticketed events in-person or virtually. Find out more and sign up here.

  • Set up a JustGiving Fundraising Page

If you want to collect donations for a sponsored event or activity but don’t want to be part of the 70k in May challenge, create a standard JustGiving page. Set up your JustGiving Big Brekkie page here


What features do the above options have?

All our online giving options have additional features to help make sharing and promoting your fundraising easier, here’s what you can expect from these platforms:

1. Unique URL and QR codes

Your unique URL or QR code take a supporter straight to your online page so they can make their cash-free donation to support your fundraising.

Short URLs or QR codes can be integrated into:

  • Anything printed: posters, magazine articles, event literature such as flyers and tickets
  • Anything online: think your social media and messaging platforms, including email
  • QR codes can be scanned by smartphone cameras, and take people straight to an online giving page
  • We've also integrated options for short URLs and QR codes into some of our resources used for house-to-house or delivery-only collections. See these resources and create your own using our templates. Personalise your image and story

2. Personalise your image and story

Adding an image can help you raise 70% more! If you personalise your story and share updates it will significantly boost donations and encourage more people to support you.

3. Gift Aid is built in

Eligible supporters can boost their gift by an extra 25% at no cost.


Social media top tips

Social media has become a big part of our lives, and sometimes it's not so easy to know which social media channel to use. This guide lists ways for making the most of your social media presence, and for using specific social media channels.

Top tips for your social media  

  • Find your voice  

Find your own way to do, say and share content.  Avoiding jargon helps you be more real and connect with your audience. Being authentic is key, and as Oscar Wilde says: ‘Be yourself, everyone else is already taken.’  

  • Keep it informal  

Studies show that learning is 80% informal, and it suggests that we need to support natural connections between people. Write as you speak and avoid complicated terms and expressions.  It will definitely make your posts more accessible.   

  • Focus your message  

Don’t try to pack too much in one post. Remember you can always split your message between multiple posts. Keep it to the point as it will help your audience to understand your message and avoid distractions.   

  • Be consistent  

If you use more than one social media channel, you will need to adapt the message to each social media, but still be consistent. Consistency across all channels is key, so you don’t share conflicting messages.    

  • Interaction and connection  

Social Media is all about connection. Remember: it is a social space. Connect with people, engage with them, and nurture the relationships created.   

  • Trial and error  

Keep an eye on what is working and what is not to help you improve. It is all about trial and error, so learn from your mistakes, don’t beat yourself up, and move on.   

  • Plan your content  

Plan what you want to say. An easy way to do it is creating a calendar. A content calendar will help you to keep track of your posts and make sure that you haven’t forgotten anything. You can also schedule posts, to make it even easier for you.   

  • Pictures  

A picture says a thousand words! Use photos on your posts to attract more attention. On your fundraising page, fundraisers with pictures or videos on their page raise 14% more per photo. A perfect excuse for a #selfie.  

  • Use emojis

Emojis are a good way to add an extra flavour to your message, as they are a step between a text and an image. But don’t add too many!  

  • Spread the word   

Use all the contacts in your email address book to spread the word. Also, encourage your friends and contacts to share your posts and events with their friends. This way your posts will reach even more people.   


Tips for specific social media channels   

Facebook – Join the community  

  1. Encourage interactions: ask questions, ask for pictures, engage in the conversation, and have fun.   
  2. Share something genuinely interesting. Think about what your Facebook friends want to see and add it there.   
  3. Share photos and videos to your timeline, these are the most shared types of content.  
  4. Host a live event on Facebook. You have the chance it to engage with many more people.   
  5. How often: 1 post per day.   

X (Twitter) – Join the conversation  

  1. X (Twitter) is all about short and sweet. Be concise and straight to the point in your tweets. You only have 240 characters. So, stick to the point!  
  2. Use #hastags appropriately. It will help to get your posts noticed. But #do #not #over #do #it. It can be #distracting.  
  3. Include a picture and it will be more likely that people will share your content.  
  4. Don’t ignore people, even if it is negative feedback. Take the time to reply, and remember it is a conversation.  
  5. Make it personal. If people follow you, they are interested in what you are doing. They would like to know what you are doing, and especially why.   
  6. How often: 15 tweets per day  


  1. Add pictures and text to your status and tailor to every occasion. It's a nice way to share some updates.   
  2. Elevate your conversations using stickers. They offer a fun alternative to emojis if you want to jazz up your conversations.  
  3. WhatsApp groups are a great way to interact with multiple people and is like a chat room where people can see each others' details. 
  4. Broadcast lists are like a one-way street where only the admin can send messages, and the recipients cannot interact or check each others' details. You can repeatedly send broadcast messages without having to select them each time.   
    On iPhone: Go to WhatsApp > Chats > Broadcast lists.
    On Android: Go to WhatsApp > More options > New broadcast.  
  5. You can send PDFs, documents, spreadsheets, slideshows and more on WhatsApp, without the hassle of email or file-sharing apps.  


  1. Make it original and make it yours by putting your stamp to your pictures.    
  2. Use #hastags appropriately. They are a great way to tag your content  
  3. Use your profile text to post relevant links. Also, mention on your posts that the link is available there.  
  4. Make your images more interesting using the filter. Play with them. That is what they are there for.   
  5. Create a series of related images or videos and share them with your followers. This keeps engagement levels high as people want to know what happens next.  
  6. How often: 1 post per day  

Local media   

  1. Get in touch with your local newspaper and tell them what is happening in your area.   
  2. Your story needs a local angle to it. This is exactly what regional press want and is about. Do not be afraid to emphasis it if appropriate.   
  3. If your story is part of a nationwide fundraising initiative/campaign, is it possible to factor any national activity/wider campaign into your release?  
  4. Did you know we have a Promotional Toolkit for Christian Aid Week? There you will find magazine articles, pictures, and other bits and pieces.   

Tag Christian Aid in your posts so we can share your posts and events:

  • Facebook: @christianaid   
  • Twitter: @christian_aid   
  • Instagram: @christianaiduk  

Safety for online meetings

If you are going to organise online meetings or events, please consider the following guidance:

  • If you are planning on running an open event, provide an email address for members of the public to request the details of the meeting rather than posting them on social media
  • Make sure you use a password if the platform allows you to do so whilst generating a meeting link 
  • Advise participants to not share the link and password they are given for the meeting, but to encourage anyone interested in the event to register themselves 
  • Use any waiting room features that are available for the online meeting platform you are using 
  • Ensure that the meeting platform enables the organiser or host to mute, block or stop participants from displaying or sharing anything inappropriate
  • Ensure that the organiser or host can control when participants are able to share their screen  
  • Do not record meetings unless you need to and make sure that you ask for the consent of participants before you do 
  • Remember that some people may not be familiar with the meeting platform you are using and may need guidance on how to use it safely