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Digital help centre

Welcome to the digital help centre! We’ve collected our top tips to help you make the most of your digital activities during Christian Aid Week and beyond. 

We’ve got lots of advice on the best tools to collect donations digitally, whether that’s via JustGiving, TapSimple or the e-envelope. And we’ve got top tips on social media and creating digital content to help you promote your activities as effectively as possible. 

Listen again to sessions from our Changemakers Supporter Conference to find out more about digital fundraising and how you can get involved this Christian Aid Week.

How to collect donations online

As fewer of us have cash in our pockets these days, cashless giving options are even more important! This is true whether your activities are in-person or online. Below are our recommendations for the best fundraising platform for your activities. 

JustGiving

JustGiving is a simple and effective way to fundraise online for Christian Aid. With just a few short steps you can be raising money for communities living in poverty through your personal challenges, church services, and events.  

Just click here to start setting up your Christian Aid Week page. If you’re fundraising for a church or group, please include the name and OR reference number in the web address or title of your page.

Don’t forget that you can share a QR code for your JustGiving page. Once you have set it up, go to the settings tab and scroll down to find it. 

Need more help? Follow our step by step guide or watch this video

e-envelope

The e-envelope is a simple way to fundraise and share the message of Christian Aid Week with your family and friends. Why not use it to boost your house-to-house collections, or as an alternative if house-to-house isn’t possible in your area? 

You can set up an e-envelope as an individual or as a church or Christian Aid group and Gift Aid is integrated so donors can boost their gift by 25%.

We're pleased to share the new and improved e-envelope, you can explore and set up your own here. 

How do I set up an e-envelope?

There are just three easy steps to setting up your e-envelope: 

  • Create your fundraising page

Upload a photo or create a personalised video and use our message template to tell your church, family and friends why you are supporting Christian Aid. Encourage them to join you and share with their friends too.

  • Share with your church, family and friends  

Preview your message, check you’re happy with how it looks and you’re ready to send your e-Envelope. You can choose to send via email, share on Twitter, Facebook or WhatsApp, or share the link in your church service or newsletter.  

  • Fundraise with your e-envelope  

Together with you and your friends we can achieve incredible things for some of the poorest people in the world. Each envelope shared gives us a greater chance of raising vital funds to help those who are most in need. 

How can I see how much money I have raised via my e-envelope?

If you set a fundraising target when you set up your e-envelope, you can see what you’ve raised against it by looking at your e-envelope page. You will also get a link within an email on set up so you can check back easily and see updates on your fundraising progress. 

How can I link my e-envelope with my church or Christian Aid group?

When you set up your page, you will be asked if you are fundraising as an individual, or on behalf of a church or Christian Aid Group. Chose the second option, then search for your church/ group using either your OR reference number or the church postcode. If you’ve forgotten your OR reference, get in touch at hello@christian-aid.org and we’ll let you know what it is. 

TapSimple

We’ve partnered with TapSimple who offer several digital giving options you may be interested in using this Christian Aid Week. 

The TapSimple contactless devices are great for in-person events such as church collections. They work by connecting with your smart phone to allow others to make donations by card or their own phones. We’re offering these for free to churches and groups who can commit to raising £200 or more for Christian Aid. You can also use these for fundraising for your own church. 

TapSimple also offer an online giving platform which is a fantastic way to collect donations for virtual events, sponsored challenges and so on. You can sign up for both the device and the platform here, where you’ll also find our top tips for using your device during the pandemic. 

Don’t forget that TapSimple supports QR codes. Whatever you set up a page, there'll always be a QR code on the dashboard that you can right click and copy or save to your computer. 

Need help? TapSimple have lots of guides and videos to support you. You could also get in touch with them on 0203 375 9041 or at support@tapsimple.zohudesk.eu

Social media top tips

Social Media has become such a big part of our lives, and sometimes it is not so easy to know which social media channel to use. We have created a list with top tips for the most commons social media channels, and we hope this guide will help you to promote your events and spread the message about our work.   

Top Tips for your social media:  

  • Find your voice  

Find your own way to do, say and share content.  Avoiding jargon helps you be more real and connect with your audience. Being authentic is key, and as Oscar Wilde says: ‘Be yourself, everyone else is already taken.’  

  • Keep it informal  

Studies show that learning is 80% informal, and it suggests that we need to support natural connections between people. Write as you speak and avoid complicated terms and expressions.  It will definitely make your posts more accessible.   

  • Focus your message  

Don’t try to pack too much in one post. Remember you can always split your message between multiple posts. Keep it to the point as it will help your audience to understand your message and avoid distractions.   

  • Be consistent  

If you use more than one social media channel, you will need to adapt the message to each social media, but still be consistent. Consistency across all channels is key, so you don’t share conflicting messages.    

  • Interaction and connection  

Social Media is all about connection. Remember: it is a social space. Connect with people, engage with them, and nurture the relationships created.   

  • Trial and error  

Keep an eye on what is working and what is not to help you improve. It is all about trial and error, so learn from your mistakes, don’t beat yourself up, and move on.   

  • Plan your content  

Plan what you want to say. An easy way to do it is creating a calendar. A content calendar will help you to keep track of your posts and make sure that you haven’t forgotten anything. You can also schedule posts, to make it even easier for you.   

  • Pictures  

A picture says a thousand words! Use photos on your posts to attract more attention. On your fundraising page, fundraisers with pictures or videos on their page raise 14% more per photo. A perfect excuse for a #selfie.  

  • Use emojis   

Emojis are a good way to add an extra flavour to your message, as they are a step between a text and an image. But don’t add too many!  

  • Spread the word   

Use all the contacts in your email address book to spread the word. Also, encourage your friends and contacts to share your posts and events with their friends. This way your posts will reach even more people. 

Tips for specific social media channels:   

  • Facebook – Join the community  

1. Encourage interactions: ask questions, ask for pictures, engage in the conversation, and have fun.   

2. Share something genuinely interesting. Think about what your Facebook friends want to see and add it there.   

3. Share photos and videos to your timeline, these are the most shared types of content.  

4. Host a live event on Facebook. You have the chance it to engage with many more people.   

5. How often: 1 post per day.   

  • Twitter – Join the conversation  

1. Twitter is all about short and sweet. Be concise and straight to the point in your tweets. You only have 240 characters. So, stick to the point!  

2. Use #hastags appropriately. It will help to get your posts noticed. But #do #not #over #do #it. It can be #distracting.  

3. Include a picture and it will be more likely that people will share your content.  

4. Don’t ignore people, even if it is a negative feedback. Take the time to reply, and remember it is a conversation.  

5. Make it personal. If people follow you, they are interested in what you are doing. They would like to know what you are doing, and especially why.   

6. How often: 15 tweets per day  

  • WhatsApp  

1. Add pictures and text to your status and tailor to every occasion. It is a nice way to share some updates.   

2. Elevate your conversations using stickers. They offer a fun alternative to emojis if you want to jazz up your conversations.  

3. WhatsApp groups are a great way to interact with multiple people and is like a chat room where people can see each others' details. 

4. Broadcast lists are like a one-way street where only the admin can send messages, and the recipients cannot interact or check each others' details. You can repeatedly send broadcast messages without having to select them each time.   

On iPhone: Go to WhatsApp > Chats > Broadcast lists.   

On Android: Go to WhatsApp > More options > New broadcast.  

5. You can send PDFs, documents, spreadsheets, slideshows and more on WhatsApp, without the hassle of email or file sharing apps.  

  • Instagram   

1. Make it original and make it yours by putting your stamp to your pictures.    

2. Use #hastags appropriately. They are a great way to tag your content  

3. Use your profile text to post relevant links. Also, mention on your posts that the link is available there.  

4. Make your images more interesting using the filter. Play with them. That is what they are there for.   

5. Create a series of related images or videos and share them with your followers. This keeps engagement levels high as people want to know what happens next.  

5. How often: 1 post per day  

  • Local Media   

1. Get in touch with your local newspaper and tell them what is happening in your area.   

2. Your story needs a local angle to it. This is exactly what regional press want and is about. Do not be afraid to emphasis it if appropriate.   

3. If your story is part of a nationwide fundraising initiative/campaign, is it possible to factor any national activity/wider campaign into your release?  

4. Did you know we have a Promotional Toolkit for Christian Aid Week? There you will find magazine articles, pictures, and other bits and pieces.   

Don’t forget to tag Christian Aid in your posts so we can share your posts and events!   

Changemakers supporter conference videos

Listen again to sessions from our Changemakers Supporter Conference to find out more about digital fundraising and how you can get involved this Christian Aid Week.