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Happy 20th birthday Fairtrade Mark!

February 2014

Fairtrade logo Back in 1994, the Fairtrade Foundation launched the Fairtrade Mark – a logo that can be found on products produced to Fairtrade standards.

Twenty years on, the Fairtrade Mark is the most widely recognised ethical label in the world - something to celebrate this Fairtrade Fortnight (24 February - 9 March).

 A fairer deal

Over the last 20 years, the Fairtrade Mark has helped to promote the principle of fair trade, changing the way trading works for the poor. It has enabled small-scale producers to market and sell their products for fair prices, enabling them to feed their families, build communities and trade their own way out of poverty. 

Fairtrade certified farmers are guaranteed a minimum price for their produce. This price is set at a level which ensures that the farmers can cover the cost of production. It therefore acts as a safety net for farmers at times when world markets fall below a sustainable level.

In addition, farmers receive a ‘Fairtrade premium’ for spending on social, environmental or economic development projects. These are chosen by the farmers themselves.

From three to thousands

Two decades ago, when the Fairtrade Mark was launched, only three Fairtrade products existed: one type of coffee, one type of chocolate and one type of tea.

Today, you can find 4,500 different Fairtrade products, ranging from fruit to flowers - and even footballs!

But we couldn’t have done it without you…

Do you remember the till receipt campaign? Our supporters and churches up and down the country got together to put consumer pressure on supermarkets, asking them to stock more Fairtrade produce.

The Fairtrade Foundation acknowledges the vital role that supporters have made, and continue to make, in helping Fairtrade produce to become an everyday sight on supermarket shelves.

The positive impacts of Fairtrade on the lives of the 1.3 million farmers and workers in 70 countries around the world cannot be underestimated.

Working towards a better world

Along with the other founders of the Fairtrade Foundation, we continue to work with the Foundation to deepen their impact and increase their influence in debates about fairer trading models.

We want to ensure that the standards the Fairtrade mark represents become the norm and not the exception, which is why we’re supporting the Stick with Foncho campaign.

We also remain committed to trade reform as a member of the Trade Justice Movement in the UK.

We’d like to congratulate the Fairtrade Foundation on the success of the Fairtrade Mark over the last 20 years. 

Together, let’s keep working towards a world where the Fairtrade Mark is no longer necessary.

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